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  • Winnipeg Tribune

Why Many People Don't Trust The Media Anymore - Editorial


Wednesday, August 16, 2023 - Many Winnipeg media outlets appear to be politically engaged. Do the media also report on stories of political parties not in power? Is Winnipeg media trying to influence the outcome of the next provincial election?


Some media publish news with a filter of personal opinions mixed into the story. Many editorials have offered personal views on how badly the Premier performs, but do they provide that balance and publish editorials criticizing the leader of the NDP or Liberal provincial parties?


In an era saturated with information and opinions, the role of the media as a purveyor of unbiased news is more crucial than ever. The integrity of journalism lies in its ability to inform, educate, and empower the public by presenting facts and events without the filter of personal opinions. In this editorial, we advocate for a return to the foundational principles of journalism, where news outlets prioritize objective reporting and refrain from offering subjective opinions.


First and foremost, the purpose of journalism is to provide citizens with accurate and reliable information, enabling them to make informed decisions about their lives and society. When media outlets intertwine their opinions with news stories, they risk muddying the waters of objectivity and casting doubt on their credibility.


By delivering the news free from personal bias, media organizations can rebuild trust and reaffirm their commitment to the public's right to know.

Offering opinions alongside news stories also blurs the line between news and entertainment, contributing to the erosion of journalistic standards. Audiences may become more drawn to sensationalism rather than substance, seeking out news sources that align with their pre-existing beliefs, further entrenching societal divisions. To counter this trend, media should focus on delivering information that promotes critical thinking and encourages a well-rounded understanding of complex issues.


Moreover, the responsibility to inform the public extends to fostering a healthy democratic discourse. Media outlets wield significant influence over public opinion, making it imperative that they exercise this power responsibly. Editorializing news stories risks manipulating public sentiment and stifling genuine debate by presenting one-sided views as the definitive truth. Instead, by committing to neutral reporting, media can create a more level playing field for diverse perspectives, allowing citizens to draw their conclusions based on facts rather than cherry-picked interpretations.


Another key concern with media opinion-sharing is the potential for conflicts of interest. In an age of sponsored content and partisan agendas, there's a fine line between genuine analysis and the propagation of vested interests. By refraining from opining on matters and remaining transparent about their funding sources, media outlets can mitigate this risk and ensure their dedication to unbiased journalism.


Advocates of opinion-driven reporting argue that it adds depth and context to news stories, enriching the audience's understanding. However, this can be achieved through responsible and in-depth analysis without veering into the territory of personal opinions. A skilled journalist can present a balanced account of events, drawing on expert insights and historical context while leaving it up to the audience to form their own conclusions.


A media's primary duty is to serve as a watchdog, providing objective information that empowers individuals to engage thoughtfully with their world. By returning to a foundation of unbiased news coverage, media outlets can rebuild public trust, enhance their credibility, and play a pivotal role in nurturing an informed and democratic society. The path forward demands a commitment to journalistic integrity, one where facts are prioritized over feelings and where the public's right to know is held sacrosanct.


Until the media changes its way, newspaper circulation, TV viewership, and web views will continue to drop at record levels. The media in Winnipeg is struggling, just look up the financial losses reported online by some local media companies. Well, there is one exception, the NDP - Liberal funded public broadcaster who have nearly 1,000 employees making more than $100,000 per year and are given over $1 Billion dollars of taxpayer money. Can you think of another country that does that?

Privately owned media organizations have had thousands of layoffs recently. Companies have reduced the number of in-field reporting days days, drastically cut the number of local reporters in the field, and are experiencing dwindling advertising revenues, which is a sure sign that the local business community has also lost faith in the traditional media sources.


You can demand change by not paying for a subscription, not visiting a website, and by unfollowing media outlets on social media channels. All makes an impact on the media companies. Maybe they will think twice about what is fact and what is opinion when you let your voice be heard loud and clear.




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