Winnipeg, January 11, 2024 - Tim Hortons, one of Canada's most iconic fast-food chains, is ringing in its 60th anniversary with a year of celebrations that promise to evoke nostalgia while looking forward to the future. To mark this significant milestone, the company has announced an array of exciting plans, including the return of four retro donuts for a limited time.
The announcement came from Axel Schwan, President of Tim Hortons, who expressed gratitude for the loyalty of millions of Canadians who have made Tim Hortons a cherished part of their daily routines over the last six decades.
"We're honored that for nearly six decades, so many Canadians have considered their local Tims a home away from home and have chosen to spend a part of their daily lives with us," Schwan remarked.
The highlight of this celebration is the reintroduction of four beloved classic donuts: the Dutchie, Blueberry Fritter, Cinnamon Sugar Twist, and Walnut Crunch. These nostalgic treats are making a comeback and will be available at Tim Hortons locations across Canada, starting today.
Tim Hortons has also rolled out new packaging, featuring a Tims 60th anniversary logo, on cups, donut boxes, Timbit boxes, and other items in its restaurants nationwide.
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, highlighted the company's commitment to blending nostalgia with a forward-looking approach during this milestone year.
"We're celebrating 60 Years of Keeping it Fresh throughout the year at Tims with a series of experiences for guests that will have a spirit of modern nostalgia – nods to the past but also celebrating the Tims of today and the future," Bagozzi explained.
The first Tim Hortons restaurant opened its doors on May 17th, 1964, in Hamilton, Ontario, and it continues to serve customers to this day. Over the years, the brand has expanded significantly, with nearly 4,000 Tim Hortons restaurants in Canada and over 5,700 worldwide, spanning 18 different countries. The most recent addition to the international family is South Korea, where a Tim Hortons location opened its doors late last year.
In addition to the anniversary celebrations, this year also marks the 50th anniversary of Tim Hortons Foundation Camps. Since its inception in 1974, the foundation has supported over 315,000 underserved youth, providing them with the resources and opportunities to reach their full potential. The seven Tim Hortons Foundation Camps across Canada and the United States offer high-impact, experiential learning programs for youth aged 12 to 16 from low-income households, helping shape their futures in a meaningful way.
Caroline Barham, President of Tim Hortons Foundation Camps and a Tim Hortons restaurant owner, emphasized the profound impact of these camps, stating, "Tims Camps are so much more than giving underserved youth a wonderful camp experience. Our high-impact, research-based programming changes the lives of youth."
As Tim Hortons embarks on its 60th year of operation, Canadians and fans of the brand around the world can look forward to a year filled with nostalgia, excitement, and meaningful initiatives that celebrate both the past and the future of this beloved Canadian institution.